How to Install ‘Google Analytics for WordPress’ plugin by Yoast

I have two WordPress Video Tutorials in this post that will show you how to easily add the “Google Analytics for WordPress”  plugin to your WordPress blog or website.   Google Analytics allows you to see how many visitors are coming to your website, what pages they are viewing, what sites referred them to your site (like YouTube, Google, Facebook, Twitter). Using this WordPress plugin will allow you to get even more data on your visitors than is normally provided by just using Google Analytics alone without a plugin.  Here’s a helpful article showing you 5 things you can do to improve the SEO of your WordPress blog or website so you’ve got more visitor data to analyze!

Here are the two steps you will need to follow:

1. First create a Google Analytics account.

2. Then download, install, activate and configure the “Google Analytics for WordPress” plugin.

How to Create a Google Analytics Account

Install “Google Analytics for WordPress”

Configure the Google Analytics plugin

To configure the “Google Analytics for WordPress” plugin by Yoast, you can watch this short video tutorial at This is the Video Tutorial by Joost de Valk that I refer to in my Google Analytics video tutorial above.

Google Analytics IQ Lessons

These FREE lessons on Google Analytics can prepare you for the Google Analytics Individual Qualification (IQ) test or simply help you become more knowledgeable  about  how to read, analyze and interpret Google Analytics.

What are Your Thoughts?

Are you using Google Analytics? Are you copying and pasting the Google Analytics tracking code to a file on your site or are you using a plugin?  Can you recommend any other good Google Analytics plugins? Have you used this one before?  What are your opinions?


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21 comments… add one
  • Martin Jun 18, 2013, 9:14 am

    Thanks for the good summery… I’d always wondered why bother with a plugin when it’s easy enough to add the code yourself, but I see there some expanded functions and benefits.

  • Yorinda Jun 19, 2013, 6:34 pm

    Hi Jim,
    thanks for the great tutorial.

    I had this plugin in the past and thought since I can check it all on Google analytics why have an extra plugin.

    What are is the extra data that you can see with this plugin?
    I have the All in one Webmaster which links with Google analytics. Would that do the same??

    Thank you so much for the great tutorials.

  • QuynhLan@OpenCart Themes Jun 21, 2013, 12:22 am

    Very nice tutorial!
    I’m a newbie and I just find the way to instal Google analytics for Wordpress plugin and your video makes it easier than ever. Your blog is awesome! Keep sharing your informative post!

  • Cherrie Bautista Jun 21, 2013, 4:29 pm

    I used to have Google Analytics on my old blog but when I started this new one, I have forgotten to download the plugin, until I saw your post! I remember having to install some lines of code to the site before, then the plugin came out. Thanks for reminding me to do this, Jim. Excellent video tutorial as well since I have forgotten how to configure setup this plugin already.

  • Lesly Federici Jun 21, 2013, 7:25 pm

    I have set up G-Analytics and it is pretty comprehensive. WordPress also has “Jetpack” which has ssite stats which are not as inclusive, as Google, but useful . I enjoy your videos! Thanks …

  • Rachel Lavern Jun 24, 2013, 2:09 pm

    While I have installed the Google Analytic plugin on all of my blogs, I do not recall ever looking at the information that it provides on visitors. Just never seems to be enough time, although it is important to be aware of my site visitors patterns.

    • jupiterjim Jun 28, 2013, 8:04 pm


      Install the “Google Anayliticator” plugin and the Google stats will be in your dashboard.

  • Sally Brown Jun 24, 2013, 6:04 pm

    I have a google analytics account but am not sure how to utilize it to it’s potential. I will look into the WP Google Analitics plugin. Thanks for the tutorials as they will be helpful for me in figuring it all out. Thanks. Sally

  • Lahaul Seth Jun 24, 2013, 8:57 pm

    Didn’t know about this one. Will have to install it to see how the data in the original and this one varies. Should be interesting to find out if there’s any difference between the two data.

  • John Shea Jun 28, 2013, 10:15 am

    I use this plugin on all of my Wordpress sites, Analytics is a must have for tracking stats!

  • Andy Z. Burns Jun 28, 2013, 10:31 pm

    When you have a website, you want to track how many visitors you have, where they come from, what they do on your site and much, much more. Google Analytics is the de-facto standard for measuring this, and much more. Adding Google Analytics to your website is as easy as pie with the Google Analytics for WordPress plugin.

  • Sarmista Aun Jul 4, 2013, 1:38 am

    Hi Jupiter,
    Google Analytics is really an excellent tool for keeping a track on your visitors. Thanks for sharing this two video. It is extremely useful.

  • anis Jul 5, 2013, 5:06 am

    This is an awesome post to Install Google analitycs on wordpress
    have a nice day ahead 😀

  • David Merrill 101 Jul 14, 2013, 1:05 pm

    I think we’ve all heard how important Google Analytics is for tracking our sites, Jim.

    Now, you’ve made it really clear and simple how to go about putting this great tool to use.

    Thanks for the great tutorial.

  • greenminimalism Jul 20, 2013, 7:16 pm

    Thanks, I was looking for how to install the analytics plugin and this has all the information I needed for my blog! Cheers

    • jupiterjim Jul 20, 2013, 8:23 pm

      Glad I could help!

  • Michael Magic Jul 31, 2013, 3:18 pm

    YOAST is super helpful when I tweak my websites for seo. Usually with google analytics, I just create a new text widget and add the google analytics code there and done!

  • Leslie Denning Aug 11, 2013, 7:21 pm

    Hi Jim. I’m glad I came here today. I’ve been procrastinating on Google analytics because it seems so scary. You made it as easy as pie. Thanks so much.

    All the best,

    • jupiterjim Aug 13, 2013, 5:11 am


      Thanks so much! Glad you think it’s easy now, cause it is!!!! Enjoy!

  • Raj Kumar Jan 12, 2014, 4:26 am

    Thanks for this great post it’s very easy to install analytic plugin in wordpress

  • Wendy Cannarile Jun 11, 2014, 11:33 am

    Thank you for this video. Have had google analytics for awhile but never really knew what to do with it. 🙂

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