WordPress Tutorial: How to Add H2, H3 tags to Blog Posts for SEO

H1, H2, H3 tags for blog posts by Deepak Singh

H1, H2, H3 tags change font sizes by Deepak Singh at blogtechnics.com

In this WordPress tutorial I show you the proper way and the easy way to add the  H1 and H2 HTML tags to your blog post to make it easier to read for your followers and to improve the Search Engine Optimization and, therefore, the Search Engine rankings of your blog post!

Deepak’s Article on H2 tags

I would like to now refer you to this great article by Deepak Singh entitled: “How to Use H1, H2, H3 & H4 Heading Tags on WordPress Blog”  I strongly encourage you  to please take a look at that blog post.  It is one of the simplest, yet most thorough articles on how exactly to properly use all these HTML tags to improve the quality of your blog posts.  Deepak’s article was the inspiration for my blog post and video on H1, H2, H3 tags.

Highlights of Deepak’s Article on Tags

  1. Use only one H1 tag per post (usually for the title of the post)
  2. Try to limit use of H2 tags to 2 to 5 times per post.
  3. H3 tags should be used for subsections of H2 tags.
  4. H4, H5, H6 tags should be used in sidebar and footer widgets.
  5. Use keywords in between H1, H2, H3 tags without “stuffing the keywords”

Why use H2, H3 tags in posts?

  1. Those tags make your blog posts easier to read.
  2. Those tags help improve the Search Engine Optimization of your blog posts.
In my junior year at college, I wrote a paper on speed reading.  For that paper, I read a 300-page book on speed reading.  I learned about things called saccades which are the rapid eye movements that both eyes make in the same direction when we read a word, sentence, paragraph or page.   One of the most important things I learned from writing that paper is that, because of these saccades,  most people just skim when they read.   And if you read any studies on how people “read” blog posts and pages on the Internet these days, it’s the same thing, only worse — most people just skim your blog post, they do not read it!

So when you break up your blog posts into sections by using H2 and H3 tags, you bring the “reader’s” attention to the words you think are important in your post AND you break your blog post up into smaller sections that are easier to read or skim, thereby helping your reader gain more information from your post or article.

So H2, H3 tags make it easier to read?

According to this article on How People Read on the Web people just skim pages, they don’t read them, so use your H2 and H3 tags accordingly!

The truth is, people are going to skim and scan all the lovely content you’ve written, looking for something (a keyword, a header perhaps?) that catches their attention or matches the reason they’re visiting your website in the first place.

In the following video I talk about viewing the source code of a blog post or web page. Well, it’s going to depend on your browser. It’s extremely easy and is a simple matter of clicking on a drop down menu on your browser.  To get specific instructions type something like this into Google: “view source code on FireFox browser” and links to the very simple instructions for your particular browser will show up aplenty.  If you are using Google Chrome browser (my favorite) you can “right click” on text on a page and click on “inspect element” from the drop down menu, as an alternative method.

Meet the Author

60 comments… add one
  • Harleena Singh May 19, 2012, 2:45 am

    Wonderful info Jim!

    I do use H1 H2 and the other tags on my posts, but I never know that you should or could use H4, H5, H6 tags in sidebar and footer widgets- this sure is news to me. But how do we make the comments, sidebars, or footers as H4, H5, or H6? I guess may be you can do so through some codes or something. Need to check on it 🙂

    Thanks for sharing 🙂

    • jupiterjim May 19, 2012, 3:55 pm


      the H4, H5, H6 tags are usually built into the title of the sidebar and footer widgets so you don’t have to do anything, but if you do, use them not H1, 2, 3.

      Thanks for your comment!

  • Marni Spencer-Devlin May 19, 2012, 4:26 am

    Great stuff as always. Did not know that H2 and H3 tags make the text SEO friendlier, which is all-important!!

  • Thomas May 19, 2012, 5:56 am

    I am using H1, H2 and H3 a lot as you described in this post, but I don’t think that I have ever been using H4, H5 and H6. Nice tip to use them in Sidebars and footer. I will consider that for sure.

  • Amit Shaw May 19, 2012, 12:25 pm

    Great Tutorial Jim. I am fully agree with you.
    We should use H1 H2 Tags. Its really help us to get good ranking on SERP.
    BTW Thanks for sharing this. Have a nice weekend.

  • Amrik May 20, 2012, 5:50 am

    I appreciate your effort for writing this tutorial.

    It’s amazing how many webmasters or so called “seo experts” still don’t know the proper use of heading tags. First, many people forget they aren’t just used to inject keywords onto your web page but rather to “structure” the content so a search engine and web visitor know what the web page is about.

    Good to see more blog posts aimed at the proper use of header tags.

    • jupiterjim Jun 5, 2012, 1:32 pm


      you are so correct! Thanks for your positive, thoughtful response!

  • George Zapo May 20, 2012, 10:41 pm

    Thanks for sharing your experience and advice on using headings, Jim!

    I realize the time and effort it takes for you to research and provide material for our benefit.

    I appreciate it!

  • Sadie-michaela Harris May 21, 2012, 12:07 pm

    Very helpful post Jim and I’m about to head over to Deepak Singh post that you have recommended to. Your own post here has given good insight for people and I’ll be sharing it. Thanks for the great info you provide over here enjoy the week :o)

  • Theuns May 21, 2012, 3:32 pm

    Hi Jim

    THX For this great post , It took me a long to to discover this but you help me a lot thx .


  • Pete Goumas May 21, 2012, 5:16 pm

    We should use, H1, H2 and H3 tags and it makes the text SEO friendly. I never used H4, H5 and H6 for sidebar and footer. Thanks for the suggestion and recommendation, Jim.

  • Shelley Alexander May 21, 2012, 9:38 pm

    Hi Jim, I’m still learning the ins and outs of wordpress and I did not know that Htags can help with your seo and make it easier for people to read your posts and key points. I will start implementing your suggestions immediately. Thanks for the tips!

  • Free Orkut Scraps Images May 21, 2012, 10:52 pm

    I am new to wordpress and gone thru the post of your,its very informative. even i have tried a lots by learning from book but its very easily to learn by seeing the videos on your blog.

    You can suggest how can i proceed to learn the themes of the wordpress

    • jupiterjim Jun 5, 2012, 1:29 pm

      I only use the Thesis Theme for WordPress.

  • Franc Ramon May 21, 2012, 11:44 pm

    This is a very helpful tutorial for me as my blog is also using wordpress.

  • JUAN MEETS WORLD ( May 22, 2012, 5:08 am

    Thank you for taking the time to create a post like this. I am not so knowledgeable and comfortable with H1, H2 and H3 tags . A good recommendation.

  • Philippines SEO specialist May 22, 2012, 5:57 am

    Hash tags are one of the important tags in SEO. I myself uses wordpress and I never forget using hash in every post I make. Thank you for this post, it really help a lot especially for those who use wordpress.

  • rain May 22, 2012, 6:29 am

    bookmarking! 🙂 I am on wordpress… wonderful tips! thanks for this. 🙂

  • aeirin May 22, 2012, 8:47 am

    I don’t usually use h2, h3 tags since I’m not familiar with them.. =) but thanks to your post, now I understand what they are. Thanks for the suggestion and recommendation

  • Chris Barker May 22, 2012, 5:54 pm

    Should these really help in getting much more traffic? I’m gonna try this to prove that it is very useful.

  • Melodie Kantner May 22, 2012, 8:00 pm

    This is a good tutorial. I will be referring to this post when I use H1, H2 and H3 tags in the future. I never really understood how to use them properly. Thanks.

  • Eihdra May 22, 2012, 10:20 pm

    I use those a lot actually, coz sometimes, I tend to compose long articles and using those tags indeed make reading it much easier.

  • Lizzie May 23, 2012, 12:59 am

    The heading tags are really helpful especially if you want to highlight some points. 🙂

  • Jeanne M-K May 23, 2012, 3:59 am

    Great tutorial! I have learned new things here, which I could apply on my SEO works. Thank you!

  • Sylviane Nuccio May 23, 2012, 9:34 pm

    Hi Jim,

    This is some very great info. I love to save these kind of posts as text books for future reference. I know some of these stuff, but, really, those h1, h2 and h3 tags can be quite confusing for a lot of people.

    Thanks for this great post.

  • jennifer May 24, 2012, 4:01 am

    Great post, this kind of tutorial is really great that helps me to learn some more that can bring a huge help to my stuff…

  • Warren May 28, 2012, 8:27 pm

    Headings are definitely an underused method of both breaking up content, and providing some SEO benefit.

    With tutorials like this, we should see even more people benefiting from it! 🙂


  • Kevin Martineau May 30, 2012, 11:46 am

    Hi Jim:

    Using headers is so important in a blog and you related all the reasons why! This is something that I have began using more and more over the last while and I am seeing the results fro it.


  • Gracie May 31, 2012, 6:28 am

    Like most applications, WordPress, a leading blog server application, doesn’t support direct imports of Adobe Photoshop’s native PSD file format. Photoshop is, of course, the industry standard in image editing software.

  • Stevie Smith Jun 1, 2012, 3:12 am

    This is one of the most simple, yet most disregarded aspect of SEO. No one knows for sure how the new Google algorithm works (aside from people in Google of course), but putting emphasis in important keywords in your post, such as using headers is a tested-and-proven aspect.

    • jupiterjim Jun 5, 2012, 1:18 pm


      thanks for commenting. You have a great site and I hope more people go and visit it!

  • Syeda Mehwish Jun 1, 2012, 3:37 pm

    Great information on when to use H2 and H3 tags in post.It is helpful especially when we have to highlight some points also it is good to make text seo friendly.

  • Best Search Engine Optimization Jun 2, 2012, 1:51 am

    I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles.
    Best Search Engine Optimization

  • Barry Jun 2, 2012, 9:30 am

    Nice blog.It is helpful especially when we have to highlight some points also it is good to make text seo friendly. Thanks for sharing.

  • Raena Lynn Jun 4, 2012, 10:38 pm

    Hi Jim,

    This is a very informative post and tutorial. I always use the H1, H2, and H3 tags for optimizing, and I agree that they add so much eye appeal to the post. Using H4, H5, and H6 for the sidebar is something I didn’t know…thanks for sharing it. I think your discussion about saccades is very interesting. We naturally skim and check certain words to validate why we are reading a particular article or section of a post and using the heading tags makes a huge difference! Thanks.

    Raena Lynn

    • jupiterjim Jun 5, 2012, 1:13 pm


      Thanks for your thoughtful response. Glad I could help!

  • Nica Mandigma Jul 8, 2012, 9:47 pm

    Lovely! I’ve been using H3 tags on my subheading but not H2. Would you recommend putting H2s and H3 in different colors than the body of your paragraph?

    • jupiterjim Jul 15, 2012, 2:53 am


      You can use different colors if you think it would make it easier to read or to make something stand out. You can use your judgement on that one. Thanks for commenting!

  • Donna Merrill Jul 27, 2012, 7:40 pm

    Hey Jim,
    Funny how I should come upon this at a time when I am playing with these tags. I’ve been using H1 for titles, and H3’s to break up categories. I have been using h2’s when I list topics. Hope I’m on the right track.
    I enjoyed you clarifying this.

  • Lynn Brown Jul 30, 2012, 3:54 pm

    Great information, Jim! So true about the skimming of information…so it is best to bring attention to the important points! I also utilize the block quote option to “highlight” any lists I’ve included — works great & creates a nice visual appeal.

  • Lydia Brown Jul 31, 2012, 3:06 am

    Jim I just started using these tags. It was such a headache for me to understand and some of the information I found made confusing. Your post clarified for me how to use the H3 and so on. Thanks

  • Sarah Arrow Jul 31, 2012, 3:32 pm

    Lovely tutorial Jim, It takes just a few minutes to break up the content and add the subheadings, and it makes reading so much easier for your reader.
    Of course those that scan still benefit from the sub-heads and often find they are pulled into the content too 🙂

  • Julieanne van Zyl Aug 8, 2012, 5:33 am

    Hi Jim, I had never analysed the use of different header tags like that! I’ve always just used the ones I think look the best. What you say about people reading mostly headings is certainly true for me. If I see a very long blog post with hardly any headings, I really struggle to read it all, and usually give up before I’m finished.

  • NickC Aug 9, 2012, 7:36 am

    Hello Jim,
    I usually shy away from all this stuff… but after reading your blog.. wow, it seam so easy to implment…
    Thanks so much for making it available to all of us, for certain it will come handy with my blog and perhaps with other sites..

    Thanks again for yoru generosity and knowledge.

  • Miss Kissy Aug 17, 2012, 2:47 am

    Thank You for this post and for the referral blog. I have such a lovely theme but no H1 tags.. Good Stuff.

  • Kimberly Castleberry Aug 18, 2012, 3:23 am

    In addition to the deep role they play in good site structure (and the speculated role they play in SEO) I also recently found out that Header tags are essential for helping the blind navigate our sites. They function as an accessibility feature which the blind are able to step from header to header to find the item on the page that they need. Keith, a friend of mine who is blind, sent me an audio as he did a walk-through for me of how he “sees” a webpage and it’s very enlightening! I’ll have to share that sometime!

    • jupiterjim Aug 18, 2012, 12:53 pm


      That is a great insight. Thanks for bringing “website accessibility” home with a real live example of how making your site more accessible really helps real people who have problems with their sight and their vision. People with good vision often forget the importance of trying to make their site easy to navigate and accessible to ALL.

      And, as you say, using the proper header tags really helps for proper site structure for those who have normal vision.

      And, yes, I would love to hear that audio sometime when you have time to share it with us.

      Thanks so much for dropping by!

      ~ Jupiter Jim

  • Brian Oct 9, 2012, 8:00 pm

    Great Video! Thanks! This is just what I was looking for — something that is FREE, Fast and Easy to use! Thanks for doing all the research so that I don’t have to!!!!

  • Santos Guardiola Nov 21, 2012, 2:05 pm

    This video has been very clear and informative. I’m new and blogging and I have been trying to learn about SEO to improve my site and the information and received here will do me good as far as SEO goes.
    Thank you

    • jupiterjim Nov 22, 2012, 2:23 am


      Thanks so much for the positive feedback. I love to know that people appreciate my efforts!

  • Deepak Singh Dec 28, 2012, 9:00 am

    Hi Jim:

    Nice article on html heading tags. You properly summerized role of heading tags in a WordPress article for better SEO. The best part of your article is, the video tutorial you created, that’s really helpful for newbies. I shall embed your video on my article as well. 🙂

  • sachin walvekar Jan 7, 2013, 1:35 am

    Thanks Jim, the article contains exactly what I was looking for. I was wondering about tags for sidebar & I found the answer.

  • Aromal Feb 13, 2013, 8:27 pm

    Nice post. Its very clear that good structured blog post is a part of search engine optimization. Thank you…

  • Sumit Sagar Apr 6, 2013, 8:25 am

    Nice combination of headings..But can u give me some heading designs html…..plz send it to my email…… sumitsagar96@gmail.com

  • SEO Tutorials Jun 15, 2013, 4:59 am

    Thanks for sharing. For better seo we should know the porper use of heading tags. It helps in better SERP result.

  • Lisa Jun 16, 2013, 5:14 am

    Jim, I love using these tags to break up the paragraphs for readers and making easier on the eyes. I learned months ago te importance of having them in the right order too. Or Google would not like the post if they were in the wrong order. Great advice on these Jim!

  • Jeson Tailor Aug 1, 2013, 1:48 pm

    Heading Tags suggests both to human visitors and search engines the ontology of the page and how important a page section is based on the section heading type, H1 or H6. By doing this, visitors can understand the pages in better manner and website can boost in search engines result. A very useful information shared by you.

  • AmondaRose May 23, 2014, 11:09 am

    Love all this SEO help for my blog. You are a wealth of information. That is why I always refer my clients to Jupiter Jim.

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