Why Content is Still King — Social Media and SEO!

Please welcome this wonderful guest post from my friend Maricel, one of the Top Bloggers in the Philippines!  She’s a full-time financial researcher, part-time freelancer, part-time blogger. “Best of all, I’m a wife and a mom, and I love living my life for the people who matter most to me.” — Maricel at

Click the SEO infographic below:

Brafton's Infographic: Why Content for SEO?

Content is Still King — Social Media and SEO!

There was this particular pin on Pinterest that caught my eye – a compelling infographic from Brafton (at the top of this post) about how content, in Google and Bing’s eyes, is the new SEO.

[box style=”info”]Quality content is key to Google rankings. 
— Matt Cutts, Google[/box]

This quote, of course, affirms the truth in that battered old line – content is king!  Still, it’s worth noting that content for the sake of content is not enough.

[box style=”info”]All SEO ranking signals revolve around content of some kind. – Duane Forrester, Bing[/box]

You probably have already heard that social media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users. Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

OK, so that covers content, but what about social media? Before we delve into that, let’s take care of some of the details first.

So what is relevant content?

Relevant content – is a tried and tested way to reach the first page in the SERPs, a well-known SEO mantra, the secret sauce of search engine domination.

Depending on whom you’re talking to, relevant content can be several different things:

  1. For an SEO expert/webmaster, relevant content may mean keyword-optimized content to increase search ranking visibility.
  2. For Internet marketers, relevant content can mean content that adds value to their product or service, increasing sales and profits.
  3. For Internet users, relevant content would be content that addresses their immediate need.

And since, as defined above, search engines are now more focused on delivering content that enhances customer search experience, it is safe to assume that bullet point #3, as far as search engines are concerned, fits the bill “to the T” more so than the first two.

To share or not to share?

When an end user comes to a site, these are the kinds of content that he or she typically encounters:

  • information
  • entertainment
  • controversy
  • case studies

Imagine yourself in the user’s shoes. If you’re looking to check out sites on business computers, of course, you would want a site that will give you the information you need on business computers. Or perhaps you would want a case study of different brands of business computers. In other words, you want content that will help you make an informed decision right now, not a site that feeds you fluff that it thinks you might be interested in learning more about.

If you find certain content helpful and compelling enough, what do you normally do? Share it with your friends, your neighbors, people you think might find the post helpful, too, right?

Going back to Brafton’s infographic at the top of this post:

  • 27 million pieces of online content are shared daily
  • 1 out of 5 social media messages include links to content
  • 60% of shared messages mention a brand/product by name

Okay, so what do shared messages (i.e. Social Media) have to do with SEO?  Well…

  • Bing uses Facebook likes as a ranking signal
  • Google is working on using +1 as a ranking indicator
  • Twitter shares help Google index content faster

Blogs and websites with content that is updated often, tweeted and shared on Facebook, etc.,  more than other sites, are more likely to find themselves at the top of the Search Engine food chain!  Remember, branding is all about stories, and stories are founded on content.

Conclusion: SEO and Social Media

Your SEO strategies need to include creating content that visitors are eager to share via Social Media if you want your site to remain relevant, visible, and viable.  And if you want a peek into the future, Matt Cutts, at the SES San Francisco in August 2012, clearly stated that Google is moving away from being a search engine to focus on becoming a knowledge engine.

Now, that may sound like some alien from another dimension and it may change the way web search is done forever. But details and technicalities aside (that is a discussion all its own), at the end of the day, it boils down to one thing: relevant content that is compelling enough for users to share. 

Is yours?


Article Written by Jim Landers aka “Jupiter Jim”



Meet the Author

78 comments… add one
  • Nica Mandigma | Virtual Assistant Oct 14, 2012, 4:44 am

    Perfect timing!

    A client asked me recently what my thoughts are about SEO after Google Panda and I told her that social media is the new SEO. Maricel’s post confirms what I know. Awesome!

    And it’s so nice to read a Filipina’s guest posting on such a highly esteemed blog! Does this mean that there’ll be more guest posts to come, Jupiter Jim?

    • jupiterjim Oct 14, 2012, 9:14 am


      Thanks for your compliments about my blog. I have only had 2 people offer serious proposals for guest posts on my blog and Maricel was one of them. Her Guest Post is only my second in about a two years of blogging.

      If more people offer serious, well-written blog posts as guest posts, then I am open to offering them for my followers here.

      Still happy that you interviewed me for your blog! Here’s the article in case anyone is interested in hiring a Virtual Assistant to help them with their blogging tasks — http://thevirtualonlineassistant.com/jupiter-jim-on-working-with-a-wordpress-virtual-assistant/

      Have a great day and thanks for commenting and for Tweeting this article!

      ~ Jupiter Jim

    • maricel Oct 14, 2012, 7:41 pm


      Thank you for the thumbs up! Coming from an esteemed Filipina blogger and successful virtual assistant like yourself, I am so honored. 🙂

  • Celeste Smucker Oct 14, 2012, 7:36 am

    This seems so obvious…and so simple…yet easy to forget. Thanks for sharing this great content which I will share today!

    • maricel Oct 14, 2012, 11:49 am


      You are so correct. Google and the search engines are now doing everything possible to weed out low-level content because if they don’t, it’s going to greatly affect their businesses. Their customers are not limited to webmasters. There’s the general Internet audience that doesn’t know a thing about SEO. At the end of the day, it’s all about keeping their most valuable customers happy.

      This, I think, should be the downfall of spun content and content that never sees the social media light of day.

      Thank you for sharing!

  • Armon Gatus Oct 14, 2012, 9:38 am

    I definitely agree with this “Your SEO strategies need to include creating content that visitors are eager to share via Social Media” and the whole content of this article.

    Thank you for sharing this. I’m looking forward for another great content in this blog. I really love reading and learning here.

    • maricel Oct 14, 2012, 12:04 pm


      I’m glad you liked the article, and thank you for dropping us a comment.

      If we pause and think about it, the search engines were created for people. Website content, technically speaking, should be created for people. Just that because there’s gazillions of data to sort through, algorithms were devised to address most, if not all, issues surrounding search results.

      But a lot of webmasters are geniuses in their own rights and can easily outsmart the bots to dominate results page ranking even with their spun, headache-inducing content. And of course, that’s hurting the search engines’ businesses.

      Tapping into the “social” of social media, I think, is the best way to determine which content is useful and relevant enough to rank high in the SERPs.

  • Yorinda Oct 14, 2012, 3:51 pm

    Hi Maricel and Jim,

    what a great combination an infographic and a great post explaining with clear words what content and social media is all about.

    I like the way you explained what ‘relevant content’ is.

    Thanks to your article I understand how the search engines us shared content and many other aspects.

    Much appreciated!

    To your Success!

    • maricel Oct 14, 2012, 7:38 pm


      Thank you for the kind words!

      Finally, this is something even those bloggers who aren’t too particular and/or knowledgeable about SEO (let’s face it – SEO can be mind-boggling at times) can relate to, is it not? Come to think of it, who can better judge what content is fit for people than people themselves? 😉

  • maricel Oct 14, 2012, 7:44 pm


    Thank you for dropping by and for the comment.

    In my opinion, the Panda and the Penguin updates are just the beginning. Google, whatever else webmasters are bound to say, is simply protecting its territory (its customers) with all these changes being rolled out. More are to come, that’s for sure.

  • Linda Sutphen Oct 14, 2012, 9:40 pm

    Hi Maricel,

    Thanks for sharing the info and the stats about social media…always appreciate more insights and experiences that work! Love the infographic, too.

    It really is about time that someone explain the relationship between Social Media and SEO. Some people still think that this is no correlation, but as I can see from reading your post, there obviously is a correlation and it varies according to search engines.

    It’s also good to be reminded that Content is King, Not fluff and NOT keywords!

    Best Wishes, Linda

    PS-Jupiter Jim, Thanks for sharing Maricel’s most excellent guest blog post!

  • Jena Isle Oct 14, 2012, 10:20 pm

    Hi Maricel,

    You’re an excellent writer and it shows in the way you spun-what was supposed to be a boring topic- into a flawless post. Bravo!

    I agree that content is King, and that the needs of online surfers should be taken into consideration, when writing an article. That’s why, plain and understandable language should also be used in your post.

    Online surfers won’t be typing “incarcerated” in place of “jailed”. They will use simple words and phrases. This should also be taken into consideration.

    When writing, you should think of your readers. What search word (Keywords) would they use to arrive at your post? The answer would help you craft your article.

    Thanks for this information-laden post. Keep writing.

    • maricel Oct 15, 2012, 12:31 am


      You’re here. Thank you for dropping by!

      Indeed, thinking of your readers can go a long way. Much like saying, do unto others what you want others to do unto you. Just makes sense, right? If you want your content shared, then create content that’s fit to be shared.

      I like the way you emphasized the use of simple words, which solidifies the idea behind the line, “Write to express, not to impress.” This is something a lot of content providers overlook. 😉

  • Enstine Muki@easyretweet.com Oct 14, 2012, 11:55 pm

    I just knew Maricel recently and I got glued to her writings. She’s a wonderful person that can provide powerful content. The proof is this article 😉

    • maricel Oct 15, 2012, 12:38 am


      Thank you for the visit! It’s very much appreciated. And thanks for the kind words, too. 🙂

  • Rick Lelchuk Oct 16, 2012, 9:03 am

    I am glad to see the the most relevant is still the king. It remains true that when any of us search the Internet we have a need that we want met. Fluff and shallow content gets passed over.

    It just makes all the sense in the world and I’m happy to learn that the search engines think so too.


    • maricel Oct 17, 2012, 1:09 am


      Thank you for coming over and for the comment. Indeed, this is something webmasters/blog owners who invest in content marketing can appreciate. Hopefully, with all these efforts by Google and the search engines, content that do not deserve to dominate the search page results will forever be pushed in the back burner. 😉

  • Nick Catricala Oct 16, 2012, 10:26 pm

    your post are filled with geat contents that serve all of us well… and when I read the above, I say to my self, how far am I on this game of blogging and social media? For a second I almost got my self in the trap of thinking negative, so I pick my self up right away and say to my self… I am getting better and better every day because I learn from people like you and like Maricel.. and that made my day haha 🙂 thanks so much for yoru contribution to support us all.

    • maricel Oct 17, 2012, 1:19 am


      I very much appreciate the kind sentiment. And I am so happy the post made your day. I’m sure you’ll get to where you want to be in blogging and social media in the fullness of time. Just hang in there. Negativity and being too self-critical is something we all need to battle at one point or another. But when the going gets tough, I’m sure you can always count on Jupiter Jim to put a smile on your face. (I hope I didn’t put you on the spot with that one, Jim.) 😉

    • jupiterjim Nov 20, 2012, 11:59 pm


      there are always people who know more and who know less. The key, as you already know, is to just stick with the WordPress blogging. Most big wigs on Blogging have been doing it for several years at least.

  • Dr. Erica Goodstone Oct 17, 2012, 10:41 pm

    I like the way you broke it down about what type of content is considered valuable.
    – keyword-optimized content
    – content that adds value
    – content that answers their immediate need
    With a regular dose of content that does all three of those, the content will much more easily be monetized and elevate the writer to the status of expert.


    Dr. Erica

    • maricel Oct 18, 2012, 12:05 pm

      Dr. Erica,

      Thank you for visiting and commenting.

      “With a regular dose of content that does all three of those, the content will much more easily be monetized and elevate the writer to the status of expert.”

      – I’d say, bull’s eye!

  • farouk Oct 18, 2012, 3:54 am

    i agree with you
    while social media is very important still no one will make it if the content isn’t worth being marketed
    thank you

    • maricel Oct 18, 2012, 12:10 pm


      Thank you for adding your insight! Indeed, if content is not worth sharing, people will definitely not take notice. 😉

  • marquita herald Oct 18, 2012, 5:34 am

    And speaking of great content, really enjoyed this article Jim. Only thing that would have made it better (for me) would have been to be able to actually read what’s on that awesome looking infographic. I clicked on it but instead of a larger version it’s a page to embed it – I don’t want to embed it, just would like to be able to read it 🙁 Otherwise, really appreciate the spot on observations and advice!

    • maricel Oct 18, 2012, 12:14 pm


      Thank you for your kind words.

      In my case, when I click on the infographic, it goes to the original Brafton page with a larger version of the infographic, plus the HTML code if you want to embed it at the bottom. Is this the page you’re talking about?

    • maricel Oct 18, 2012, 11:44 pm


      Oh, sorry, of course, you were referring to that page I was asking you about in my previous comment. Let’s see. Have you tried using another browser? Or cleared your cache perhaps?

      Seems like you’re getting to the right page, just that you’re getting to the bottom of the page right away which is where the links for embedding are located. 🙁

  • maricel Oct 18, 2012, 12:08 pm

    Sarah Mae,

    You got that right. Without relevant content, social media is most definitely not as powerful as it is today. Thank you for your insight!

  • Anne Perez Oct 19, 2012, 6:37 am

    Thanks for the interesting article. I certainly picked up a few tips and I love how you look in more detail at what actually is relevant content. Thanks for sharing

    • Maricel Oct 19, 2012, 4:58 pm


      I am glad you liked the article. Thank you for visiting and commenting.

  • Michael Jones Oct 19, 2012, 12:12 pm

    Before all the Panda and Penguin updates, quantity is the key to make your website rank to the first page of Google but today, after all the updates, quality is the one who will save your website. I totally agree with this article.

    • Maricel Oct 19, 2012, 5:02 pm


      Thank you for dropping by and adding your insight. The search engines, in my opinion, are simply carrying out what they have been telling webmasters for the longest time – create quality, relevant content. Indeed, the integration of social media with SEO has changed the rules of the game completely.

  • Neil Ferree Oct 19, 2012, 4:46 pm

    Excellent Infographic! I especially like the coined phrase Social is SEO and Content is Social. I’ve been building a business case for months now that makes the claim; Social Shares is the New SEO. It would be nice to see the SEO impact one would yield from being included in a “shared circle” on G+ and / or if it takes 10x +1’s or 20 +1’s for the Google algo to consider a G+ post to be of sig value vs. a standard post / submit?

    • Maricel Oct 19, 2012, 5:11 pm


      Thank you for the kind words. When your business case is finally concluded, please do share the results with us. I will be very interested to know what you find out.

      Along those lines, take note that the search engines also consider who the shares (in this case the +1’s) are coming from. Social shares from authority sites carry greater weight.

  • Maricel Oct 19, 2012, 4:55 pm


    Thank you for visiting.

    Yes, I agree that some social media shares carry more weight than others.

    Take a look at an excerpt in this article:

    “We absolutely must influence the influencers. When a high authority social personality takes notice, shares our content, or engages with us, it matters more for Social SEO than when we tweet our own links or like our own page.”

    – The Kevin Bacon Game,
    Four Key Overlaps Between Social Media and SEO

  • Maricel Oct 19, 2012, 4:57 pm


    I appreciate the kind words. Thank you!

  • Lydia Brown Oct 20, 2012, 12:17 pm

    Thank you Maricel for writting about this topic in a manner that provides clarity and for sharing the infograph. Thank you Jim for bringing Maricel to your already awesome and valuable blog.

    • maricel Oct 21, 2012, 7:08 pm

      You are most welcome, Lydia. And I’m glad you liked the article. 😉

  • Clare@ignitewellness Oct 21, 2012, 8:24 am

    Hi Maricel,
    Thanks for confirming what for me seems logical and common-sense but when I read the hundreds of articles online about ranking and SEO, many seem to confuse me and make me think I am way off-track. Your words have calmed my SEO nerves and confirmed that I am on the right path.

    Thanks Jim for bringing Maricel to your blog – great step forward.

    Best wishes.

    • maricel Oct 21, 2012, 7:10 pm


      I am happy that the article somehow calmed your nerves. I would have to concur that many times, the technicalities presented about SEO can be confusing. But this – creation of content that can be shared through social media – is something that we all can relate to. Thanks for dropping by!

  • Laura Morris Oct 21, 2012, 11:04 am

    Hi Maricel (and Jim)

    Very simple idea yet SO powerful if we truly adopt it!! Imagine the SEO from consistent daily content creation, day in and day out, with thoughtful, careful keyword research in our niche. I don’t think we can help but be successful. Thanks for this reminder!

    • maricel Oct 21, 2012, 7:11 pm


      I’d say you hit the nail on the head. Thanks for the visit and adding your insight! 😉

  • Sadie-Michaela Harris Oct 26, 2012, 4:35 pm

    Hello Maricel the breakdown was helpful thanks for that. I really LIKE infographic I take in new information so much more quickly when it is visually presented rather than in text form.

  • maricel Oct 26, 2012, 6:50 pm


    Thank you for the visit and for adding your comment. I guess we’re the visual learners then. Same here, I learn faster with pictures. 😉

  • David Paul Oct 27, 2012, 4:23 pm

    Wow, what a great post, Maricel. I read another article about this topic this morning, and I am gathering form both that, as a blogger, my best bet is to worry less about SEO and more about sharing my Great, Informative, Educational, and Helpful Content from my blog with my whole network of followers and friends on the social networks. I noticed that you showed an amazing infographic, which is a golden way to really light up your SEO and drive traffic from Pinterest and Facebook.

    To Your Peace and Prosperity,

    David H. Paul
    the Follow Your Bliss Guy

    • maricel Oct 27, 2012, 8:27 pm

      Thank you for the kind words, David. I’m glad that the article and infographic helped. Indeed, great content, coupled with proper exposure, will speak for itself.

      Cheers to your blogging success!

  • Patricia Gozlan Oct 28, 2012, 3:36 pm

    Hi Jupiter Jim,
    Thanks for sharing Maricel!
    Thanks for this article which reminds us the importance of content and SEO.
    I have to admit I am always surprised to see how smart is google, how it can recognize the good content from the less good content. I am often wondering how it does all this!
    I have to say I try to have great content each time and do less good on SEO as my business is based on word of mouth and results people get form my spiritual prosperity coaching.
    I use my general Key words as consistently as I can and I know there is more that could be done.
    Thanks again for sharing!

    • maricel Oct 31, 2012, 8:46 pm


      Thank you for coming over and for the wonderful comment. I came across an amusing line somewhere that actually says “Google can read our computers’ minds,” or something along those lines. That should probably encapsulate the breadth and depth of Google’s smartness when it comes to content, keywords and SEO.

      Indeed, keywords, great content and word of mouth (or social shares) are important factors for a business to thrive online.

  • Annie Oct 28, 2012, 6:48 pm

    Thank you so much!
    There are just so many vital ideas here.
    “content that will help you make an informed decision right now”
    “content that visitors are eager to share via Social Media” Just a thought? Does that mean less then 160 characters or just easy to share?
    “Google is moving away from being a search engine to focus on becoming a knowledge engine.”
    Absolute Gold!

    • maricel Oct 31, 2012, 8:49 pm


      Thank you for coming over and for the lovely feedback. Truly appreciated. 🙂

  • Kevin Martineau Nov 3, 2012, 9:03 pm

    Hi Maricel:

    Content is definitely still king! If bloggers focus on that the rest will fall into place in time.


    • maricel Nov 5, 2012, 1:26 pm


      Yes, all hail the king!

      Seriously, there’s this friend of mine who basically has a canned answer whenever asked about SEO: Produce useful, helpful content. 🙂

  • Steve Nicholas Nov 4, 2012, 1:15 am

    Great post, Maricel! You are so right on the importance of content in blogging. Some people focus so much on SEO that they forget about the importance of actually writing good stuff that people will want to read.

    • maricel Nov 5, 2012, 1:29 pm


      Thanks for coming over and for adding your comment. Your observation is spot on. Although ranking first in SERPs is sweet, like you said, a lot of people still lose sight of the fact that blog readers just want useful content – no more, no less. 😉

  • maricel Nov 5, 2012, 1:24 pm


    Although I would like to believe I’m still not in that level, I’m honored to be considered a compatriot. Thanks, John!

  • Raena Lynn Nov 5, 2012, 4:12 pm

    Hi Jim,

    Thanks for sharing this excellent article by Maricel. With all the changes that have taken place, it is difficult to keep up. The bottom line is these changes have incrementally lead to the same result. Ranking increases when we engage in relevant content that is compelling enough to share.

    I think an easy way to stay on track is this quote. “Matt Cutts, at the SES San Francisco in August 2012, clearly stated that Google is moving away from being a search engine to focus on becoming a knowledge engine.” Yes, content is still king, but we also need to be aware of the other factors that impact content. The statistics definitely support the trends that are happening..very good!

    Raena Lynn

    • maricel Nov 8, 2012, 8:03 pm

      Raena Lynn,

      Thank you for visiting and for dropping a comment.

      I think Google and the other search engines will stop at nothing to perform their jobs – providing relevant and valuable content to their users. If they can’t provide what users need, they fail to do what they’re supposed to do.

  • Garen Nov 8, 2012, 2:24 pm

    Cool infographic. I have been working on designing these some lately :). It still makes me laugh when I see people using spun content and spammy backlink building. Geeez people just write good content and people will come to your site!

    Ahh another fellow thesis user 🙂

    • maricel Nov 8, 2012, 8:11 pm


      Thanks for visiting! Great content rocks! But of course, promotion can’t be taken out of the equation. It’s just as important as great content, I believe. 😉

  • Clint Butler Nov 10, 2012, 1:40 am

    It has always perplexed me when people say that content is the new SEO. Or that SEO is dead its all about the content.

    SEO and high quality content have always been hand in hand and always will be.

    Adding the act of sharing your content responsibly on social media (something I have been doing for over a year) is a great way to build alternative traffic. Its also a great way to rank well because if your content is good people will share it and build links for you.

    • maricel Nov 13, 2012, 3:17 pm


      Thanks for coming over and sharing your thoughts. I agree with you, SEO can’t be dead. And yes, it’s not as if the need for great content just happened recently.

    • jupiterjim Nov 20, 2012, 11:39 pm


      Well said. Thanks for sharing!

  • maricel Nov 13, 2012, 3:19 pm

    Thank you for the kind words.

  • Patricia Gozlan Nov 17, 2012, 1:44 pm

    Knowing how to balance good information easy to read and ready to use, SEO and a strategic social network campaign seem to be the recipe of success after reading your great post.
    Thank you Jim and thank you Maricel!

  • Nile Nov 18, 2012, 1:58 pm

    Content will always be king. Like a conversation, if you are not saying anything… people will just get bored and duck out. Content is what people come to read, talk about, and actually do something with it. It is how we are able to sell products and services.

    So, content is King, and visitors are Queen!

    • jupiterjim Nov 20, 2012, 11:21 pm


      Content is King and Visitors are Queen! I like that one! You can’t really have one without the other! Sometimes I say that Content is King and Marketing is the Queen. But either way, both quotes are good. Thanks for dropping by and Have a Great Thanksgiving!

  • Clarkmartin Nov 23, 2012, 3:52 am

    All the social sites listed above are excellent for increasing link popularity and SEO for your sites. When linking back to your sites, always remember to use relevant keywords, anchor texts and links which will make links more relevant in search engine results pages (SERP). These sites are also great for increasing your site

  • Erika Suarez Jan 7, 2013, 6:26 am

    Content is the capital thing in blogs, but there are other ways to boost SEO as well. There are really so many posts on the same topic, and I think this one is really good.

  • Doreen Dickens Feb 6, 2013, 3:18 am

    Yes…Content is KING…period!

    Thanks for the reminder


  • Brightlabs Oct 22, 2013, 11:53 pm

    Hi guys, Let us know if our infographic can add value to this article…

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