Click the SEO infographic below:
Content is Still King — Social Media and SEO!
There was this particular pin on Pinterest that caught my eye – a compelling infographic from Brafton (at the top of this post) about how content, in Google and Bing’s eyes, is the new SEO.
Quality content is key to Google rankings.
— Matt Cutts, Google
This quote, of course, affirms the truth in that battered old line – content is king! Still, it’s worth noting that content for the sake of content is not enough.
All SEO ranking signals revolve around content of some kind. – Duane Forrester, Bing
You probably have already heard that social media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users. Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).
OK, so that covers content, but what about social media? Before we delve into that, let’s take care of some of the details first.
So what is relevant content?
Relevant content – is a tried and tested way to reach the first page in the SERPs, a well-known SEO mantra, the secret sauce of search engine domination.
Depending on whom you’re talking to, relevant content can be several different things:
- For an SEO expert/webmaster, relevant content may mean keyword-optimized content to increase search ranking visibility.
- For Internet marketers, relevant content can mean content that adds value to their product or service, increasing sales and profits.
- For Internet users, relevant content would be content that addresses their immediate need.
And since, as defined above, search engines are now more focused on delivering content that enhances customer search experience, it is safe to assume that bullet point #3, as far as search engines are concerned, fits the bill “to the T” more so than the first two.
To share or not to share?
When an end user comes to a site, these are the kinds of content that he or she typically encounters:
- case studies
Imagine yourself in the user’s shoes. If you’re looking to check out sites on business computers, of course, you would want a site that will give you the information you need on business computers. Or perhaps you would want a case study of different brands of business computers. In other words, you want content that will help you make an informed decision right now, not a site that feeds you fluff that it thinks you might be interested in learning more about.
If you find certain content helpful and compelling enough, what do you normally do? Share it with your friends, your neighbors, people you think might find the post helpful, too, right?
Going back to Brafton’s infographic at the top of this post:
- 27 million pieces of online content are shared daily
- 1 out of 5 social media messages include links to content
- 60% of shared messages mention a brand/product by name
Okay, so what do shared messages (i.e. Social Media) have to do with SEO? Well…
- Bing uses Facebook likes as a ranking signal
- Google is working on using +1 as a ranking indicator
- Twitter shares help Google index content faster
Blogs and websites with content that is updated often, tweeted and shared on Facebook, etc., more than other sites, are more likely to find themselves at the top of the Search Engine food chain! Remember, branding is all about stories, and stories are founded on content.
Conclusion: SEO and Social Media
Your SEO strategies need to include creating content that visitors are eager to share via Social Media if you want your site to remain relevant, visible, and viable. And if you want a peek into the future, Matt Cutts, at the SES San Francisco in August 2012, clearly stated that Google is moving away from being a search engine to focus on becoming a knowledge engine.
Now, that may sound like some alien from another dimension and it may change the way web search is done forever. But details and technicalities aside (that is a discussion all its own), at the end of the day, it boils down to one thing: relevant content that is compelling enough for users to share.
Article Written by Jim Landers aka “Jupiter Jim”